2015 SMPS Marketing Communications Awards
1st Place — Direct-Mail Campaign
1st Place — Direct-Mail Campaign
The Harris Habitat campaign included:
• Custom-designed direct mail pieces to key client contacts
• Campaign page and video on the Harris website
• Social media community "build" contest
• Employees participating in three Habitat for Humanity team builds
The custom-designed direct mail box included paper cutout sheets representing each of Harris’ four markets and instructions on how to build a paper community, participate in a contest, and share on social media. The box included Harris-branded scissors to further encourage recipients to build their community and participate in the contest.
• Custom-designed direct mail pieces to key client contacts
• Campaign page and video on the Harris website
• Social media community "build" contest
• Employees participating in three Habitat for Humanity team builds
The custom-designed direct mail box included paper cutout sheets representing each of Harris’ four markets and instructions on how to build a paper community, participate in a contest, and share on social media. The box included Harris-branded scissors to further encourage recipients to build their community and participate in the contest.