The above eight design ideas were presented to the conference leaders. They chose idea "H", a design that uses computer circuitry visuals to create the shape of a brain.

Once the logo was established, I created sub-branding guidelines based on the ICF standard brand guidelines and used the modified style across a variety of other conference materials, including the below shown prospectus (sample pages), sponsor package overview, informational flyer, invitation postcard, and social media image.