Loki Intelligent is a location intelligence firm offering services in geospatial information systems. Loki's original logo used a Dagaz — an Old Norse symbol meaning "dawn" — and a rough-style font to match. While ancient ruins have little to do with the company, the Dagaz has personal meaning for the owner. With this in mind, I created a clean, modern graphic with the shape of the Dagaz and the dots-and-lines style of technology network icons. The gradient hues are reminiscent of dawn. The end result is a sleek logo that represents the company as professional and intelligent, while still holding meaning for the owner.
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