Threads Brand

Developed the brand look and feel for a new baby clothing store, "Threads" by Pottery Barn Kids. The materials needed to relate to the existing Pottery Barn Kids brand, while incorporating an upscale style.

Signs for collections were placed in photo frames on store shelves for an elegant boutique look.
Cards to indicate status of personalization services, for both employee and customer use.
Gift card holder and envelope.
Business card and envelopes from the Threads stationery collection.
Direct mailer to New York area Pottery Barn Kids customers,
introducing Threads and inviting them to visit the new store.