Digital direct campaign to invite clients to a private dinner reception and engage with Harris & Associates in a more personal atmosphere during a conference for public works officers.
Digital save the date invitation sent to Harris clients who had registered to attend a conference; invites them to join Harris & Associates at a private client reception on one of the evenings of the conference.
Follow-up invitation sent to the same client list as the save the date.
Final email sent only to attendees who have RSVP'ed to the client dinner event.
Printed handout given to clients at the PWOI conference; used as a last-minute invitation and to give directions to the event.